RAKSHYA BANDHAN SPECIAL
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Bhubaneswar ( Orissa ) :
With a tremendous growth over the years, the internet has carve a niche place in almost all hearts. Be it a Gen-x or a bit old, all are habituated with the internet. With this the habit, taste and life style have also changed. With each passing days the internet adds wide range of things like e-commerce, e-shopping, e-tickets, e-transactions has added to every one's life. Now the e-relationship has became the buzz word among the educated mass and it touches everyone.
The air of festivity is thick on air as the Rakhi festival is round the corner. Are your brothers far away from you and can't come on this Rakhi? Dont worry the solution is just a click away. The festival which strengthens the relationship between a brother and sister is now getting stronger through a click in internet.
The craze of sending e-rakhis as gone manifold over the year in Bhubaneswar. Gone are the days when sisters had to wait for their brothers to come so that they can tie the rakhi and they used to feel sad when they could not send anything to their brothers.
Since the e-rakhis are just away from a finger tip, the sisters do not need to scan the markets and waste days and days to get the best rakhi for their brothers.
They can select from hundreds of rakhi with a click of the mouse.
When asked about e-rakhi Minati Das, a college going girl says "It's much more convenient. It reaches in minutes. It's a safer mode of communicating your affection to your brothers who stay far away because u know that your cards or anything that you are wishing to send has reached them immediately and you also get a confirmation about it. Also with the coming up of new e-card sites, there is an amazing variety. You can give them a personalized touch. So why not e-rakhi she asks.
As there is vast competition among the online shopping sites, they offer special packages at low costs to attract customers.
However not many things e-Rakhi could bring as much cheers and satisfaction as a traditional rakhi brings. Internet or technology can never hold emotions as a traditional rakhi does. Gitanjali Sahu, a working professional says "even though the present youth prefers to use e-rakhis, the tradition of Raksha Bandhan has its own attraction with traditional rachis as it hold emotions'. "Our culture is so strong that it is not possible for any Wi-Fi or savvy device to overshadow the usual tradition of Raksha Bandhan.
"The tradition of sisters tying a rakhi on their brother's wrist still continues, and it signifies the beauty of the relationship between a brother and sister" says Sasmita sahu who is studying in a prestigious college, Bhubaneswar.
The new trend of E-rakhi has brought about heavy losses for the shopkeepers. People are not coming to shops to buy rakhis as they prefer to shop online or sent E-rakhis.
Nilachal Mohapatra, a Rakhi vender says e-Rakhi has affected their business as it reduced the sale and profit margin of traditional rakhi.
Expressing displeasure he further says " earlier (before e-rakhi) we used to earn good profit during rakhi as every walk of life used to visit our shop and buy rakhi. But with the advent of e-rakhi, now the mid age , old age along with a small chunk of young mass buy rakhis.
The traditional rakhi market does not offer wide range designs of rakhi that one can get easily on the net, hr further added.
In the new age communication in place, where people are trying to save money, sending e-rakhi via internet has certainly helped them in saving both money and valuable time. They can also send emails and can choose any gift of thier choice. As internet has no geographical barriers therefore it reaches various destinations in a convenient and much faster mean.
Whatsoever may be the technology, traditional rakhis have deep rooted in our culture rich tradition and it cant be over taken by any mean says a middle aged wowan with full of emotion in her eye.
